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Series

The named, repeatable wrappers the audience learns to recognise

Content strategy / Series

A content series is a named, repeatable format that talks directly to the one person. It's the public-facing wrapper an audience learns to recognise and follow, the thing they can name to a colleague. It sits under a pillar: the pillar decides the subject (content-pillars.md), the series makes it recognisable and repeatable, so the audience learns what they're getting and I never start from a blank page. The job each episode does is one of the four in job.md.

The spine is one series per pillar: four live series, one lane each, plus a small bench of experiments earning their place by performing.

Everything else lives in one place, the Series section of this site: the series system holds the roster, how a series earns its place, and the bench of ideas, and every series has a full page of its own. Scripts go to docs/scripts and name the series they belong to.

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