| Approx. spoken length | ~ 2 min 15 sec |
| Word count | ~ 289 spoken words |
| Platform |
Spoken words only - one hook counted, captions and notes excluded, at 130 wpm.
Hook
I've spent 15 years making other people's brands unforgettable, and I've stayed invisible doing it. So this is me, finally on the other side of the camera. Stay with me, I'll explain why now.
I've made other people's brands unforgettable for 15 years, and stayed completely invisible doing it. Today I'm stepping out from behind the camera.
Body
I'm Erlen. I run a creative technology studio called By Default.
As a kid, I moved around a lot: new countries, new schools, always catching up. Reading and writing were hard in a way I couldn't explain, and for years I assumed that was just me. Nobody knew it was dyslexia yet.
At the end of school, I found Photoshop.
For the first time, I had a way to express what was in my head; I didn't have to depend on writing. That was the moment everything changed.
Here's the thing nobody told me. Because reading and spelling were hard, I quietly built systems around myself to keep up, then to get ahead.
I didn't know that was a skill. It turned out to be a thing I actually get paid for.
I used those systems to help build teams at brands and publishers you'd recognise.
Now my studio, By Default, runs on them, to build interactive experiences for the brands we work with.
We're now in a world where tech is moving so fast that if you don't have the right systems in place, you'll end up falling behind or spending ridiculous amounts of money on AI tools to try and keep up.
If you're a creative leader who wants to get ahead and stay ahead and needs better systems for your work, you're the person I'm making this for.
CTA
Tell me one thing in your work you've been holding in your head that should probably become a system. I'll read every reply.
Post image text
I stayed quiet for 15 years
Caption
A bit uncomfortable.
Behind the camera for 15 years. This is me stepping in front of it, on purpose.
I'm a founder building a studio in real time, and I'm going to show the systems and frameworks behind the work.
Be honest. What's the one part of your output you know should be a system, but never quite becomes one? Let's discuss below.