Designed participation (90s)

Spoken words only - one hook counted, captions and notes excluded, at 130 wpm.

Hook

• "Getting seen is no longer the challenge. Being remembered is."
• "I've spent 15 years designing the thing that makes you stop scrolling. Here's what I've learned."
• "Soon, the brands you remember won't post content. They'll build places you go."
• "You don't remember what you scrolled past. You remember what you experience."

Body

Everybody is shouting. No one is listening.

A single piece of content gets about 1.7 seconds before you scroll on, and most of it is forgotten the same day.

So here's a better way. It's called designed participation. It turns you from a viewer into a participant. Instead of just watching, you're doing.

Think of Wordle. Or Spotify Wrapped. You didn't watch those, you took part. And that's exactly why you remember them.

You don't remember what you scrolled past. You remember what you took part in. That's the difference between a campaign that gets attention and one that gets action.

Soon the brands you remember won't just post content. They'll build somewhere to go, a place where the noisy feed goes quiet. Somewhere you watch, listen, and play.

So I'm not saying don't play the content game. I'm saying create your own game.

CTA

I want to turn this into a series, so I need your help. Drop a comment with an experience that pulled you in recently, an app, a show, anything, and I'll break it down. Designed participation, in real time.